What is balloon printing?
Balloon printing is quite simply the process of applying some kind of graphic onto the surface of a balloon. Balloon printing businesses have been around for a long while, but modern printing techniques and new machinery are helping to increase the scope of what kind of balloons can be printed on, and what logos can be applied.
Balloons can have multi-coloured designs printed onto their surfaces, and this can be enhanced by using clever designs and utilising the colour of the balloon itself. It is also possible to print onto both sides of a balloon, so no matter where folks are standing in relation to the balloon they ought to be able to see the printed images.
This article hopes to spotlight just a few of the possible uses of personalised, printed balloons.
Advantages
Balloons are fantastic because they are not an overly expensive thing to get hold of. Even the more elaborate balloons do not have to cost the Earth, and when you compare and contrast prices with many of the alternate options you can quickly see the financial benefits of printed balloons.
One of the more exciting things about using printed balloons at any kind of event is the great flexibility they offer. Modern balloon technology allows such a broad range of styles, sizes and shades that you can really let your imaginationrun wild and let your imaginative side to take over. There are some limits, but most people are surprised at what can be achieved with simply just balloons.
This versatility gets even more significant when you start using balloons together to create balloon strings or sculptures. You can combine different coloured balloons to great effect and create bold designs, or use different shapes and sizes of balloons to create eye-catching displays.
Another great benefit of using balloons is that they are incredibly lightweight. This makes them extremely easy to move around and to sculpt into various sculptures. You won’t need to hire moving men or forklift trucks to get them to where you would like them to be! The other great advantage is that if you are going to fill them on location, many hundreds of balloons will fit into a handbag. This means they can be used to spruce up even the most remote of locations.
The flexibility of balloon structures shows that custom printed balloons can be used in a number of different marketing requirements.
For social events
Getting a set of your own, customised, printed balloons for a social gathering always adds an extra element of fun and fascination to whatever you are doing. Whether the function you are attending is a reasonably formal affair, such as a grand dinner party, or a very informal celebration, such as a stag or hen party, you will find that printed balloons can really make the night be noticeable.
Wedding parties
Wedding parties are the ideal occasion for utilizingprinted balloons to add charm to your location. They are both formal and informal events at the same time, with a sincere purpose but also a focus on having fun and enjoying the day.
During the wedding meal, photo-taking or any other formal announcements, you can use some smart balloons printed to complement your surroundings. Then when the partyreally begins you can have a collection of fun balloons having a personalised wedding message.
Stag & hen nights
Stag and hen nights are usually fun occasions, and more often than not they will entail some form of dressing up or decoration. So why not use printed balloons as a way of “jazzing up” your night and truly making your party stand out from the masses. Here are just a couple of ideas.
L-plate balloons. One of the most recognisable components of a hen party is the bride to be wearing driving L-plates on their clothing. It is a classic touch that always makes the lucky lady stand out from her group of hens. But there is no reason to restrict yourself to decorating outfits. Why not print an L-plate on a good sized balloon and affix it to the bride to be. Then everybody will easily know who to look out for during the rest of the night!
Nickname balloons. Groups of men out on stag nights will often have their photos and nicknames used by their friends printed onto a t-shirt or top. But again, why stop at the clothing? You can print faces, nicknames, or just about any other funny facts onto personalised balloons and hand them out to members of your stag group.
Decorating functions
Branded balloons at events do not have to be hugely conspicuous or gaudy. In fact, you will find that there are many ways that you can arrange printed balloons to create very stylish effects. At many formal events, such as award ceremonies or grand birthday parties, balloons can turn out to be an interesting piece of furniture rather than an outlandish assertion.
The great flexibility that comes with using balloons at events means that they can be both promotional and decorative. You could use a printed pattern on the balloons and then gather lots of them together to give the sense of dynamic wallpaper! On the other hand you could use the surface area of the balloons to print your corporate branding or a message you want to get across to your guests. This way, your balloons can accomplish different tasks depending on how far away the viewer is.
Do not neglect to include helium gas cylinders whilst planning decorations at your party.
For corporate events
Whilst many of us associate memories of balloons with birthday parties when we were youngsters, printed balloons can also be used in a more grownup environment. The use of printed balloons can actually be very beneficial in the commercial world.
Exhibitions
Anybody who has had a stand at a corporate exhibition will know just how much competition there is for space and quite how hard everyone attempts to bring potential customers in their direction. If you utilise the standard strategies of marketing to your exhibition display you will discover that you need to spend a lot of time, and normally lots of money, to really stand out.
Advertising potential
If you are using helium filled balloons to help market your companythen you will be instantly at an advantage. As we all know, helium filled balloons are lighter than the air around them and will float upwards. With the right amount of string linked to the balloon you will be positioning your corporate identity in a space over and above the reach of regular advertising. If your rivals are not doing the same, you will have that room to yourself.
Just like printing your logo or corporate message onto carrier bags or other packaging, branding onto balloons provides a mobile marketing space that you do not have to transport around yourself. Each time you give out a printed balloon to a visitor at the exhibition, you are effectually giving out a promotional piece for your business that will be movingaround.
Yet another great benefit of using printed balloons as a corporate advertising tool is the price. No matter what state the overall economy may be in, firms are always looking for the most cost-effective means to promote themselves, and printed balloons are undoubtedly one of these methods. For a relativelylow fee you can get hold of a good range of balloons, all printed with your bespoke message.
It is important to note that employing a 100 percent balloon-based treatment as your marketing strategy won’t always bring the results you are looking for. It is a great deal better to use printed balloons as a single part of your advertising plan. Think of balloons as the exclamation mark on the end of your marketing sentence.
For companies looking to use printed balloons for a marketing device B-Loony is No.1 for Balloon Advertising, Printing, Accessories, Wholesale Balloons & Events and can help preparing great balloon structure to promote your name.
Balloon printing options
There are two primary types of balloon that can be printed on; latex balloons and also foil balloons.
Latex balloons are the most common type of balloon. They are the teardrop shaped balloons that are somewhat rubbery in texture. They now come in a broad range of colour options, and you can actually get balloons that are semi-transparent or have a metallic finish. All latex balloons can be printed on but it is well worth bearing in mind the base colouring of the balloon when developing a design.
Foil balloons are in fact made from mylar, and rather than being formed of one solitary piece of material they are more commonly made by sealing two separate pieces together. This hemming process allows for a vast range of different shapes, including stars and hearts.
The environmental impact
Balloons are a consumable product, and as such people are often concerned about the effect they have on the environment. The good news is that balloons are actually quite an environmentally friendly solution and using them will not have a detrimental effect on the natural world.
Latex balloons are made of a substance called natural rubber latex (NRL) which is collected from trees in tropical regions. The trees are simply tapped for their rubber rather than chopped down, and the cultivation of rubber tree plantations actually helps to avoid rainforest deforestation.
They are also biodegradable and can actually be used on the compost heap! Latex balloons will decay at different rates according to the circumstances they are left in, though testing has demonstrated that they will usually decompose completely within 6 months.
Get your own printed balloons
I hope this article will have highlighted a few of the situations that printed balloons are well matched to, and perhaps you are already thinking of an upcoming occasion where balloons would make a perfect party piece.
If you would like to find out more about obtaining your own customised printed balloons, there are many businesses that are now providing balloon printing as a service. By searching on-line you will be able to locate a balloon printing company that could help you out.
